5 Reasons To Be Using Facebook Ads In 2019

June 03, 2019

5 Reasons To Be Using Facebook Ads In 2019

Social ads allow you to reach even more of your audience, often at a low cost. You can then turn these users into followers and continue marketing to them.

However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.

1. People Spend a Ridiculous Amount of Time on Facebook

Facebook is too enormous for a business of any size to disregard. 

Your business needs a Facebook page. You know this- - thus complete 40 million different organizations. Facebook is the place your future clients hang out. 

The normal individual burns through 28 percent of his or her time online on informal communities - or 1.72 hours out of every day. 

The normal American spends around 40 minutes just on Facebook- - sharing and Liking content. Consistently, Facebook clients Like more than 4.1 million posts, posting remarks, notices, and photographs. 

Facebook has an extensive, connected with a client base that invests a silly measure of energy there each and every day of consistently.

2. Facebook Organic Reach Is Pretty Much Dead

On the off chance that you have a business page, what you may not understand is that under 0.5 percent of your fans, all things considered, will really observe your updates. 

For a considerable length of time, Facebook has been lessening the perceivability of business pages in individuals' news sources, disappointing entrepreneurs all over the place. 

Here's reality about promoting on Facebook now: You have to utilize Facebook advertisements on the off chance that you need purchasers to find your business. 

The uplifting news? You needn't bother with an immense spending plan. 

Ordinarily, $50 will get your message before 5,000 to 10,000 individuals. Furthermore, you can be to a great degree exacting about who you target.

3. Facebook Targeting is Amazing

Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections.

But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you've probably never heard of. You can:


  • Tap into recent purchase behavior.
  • Get creative with life-event targeting.
  • Use custom audiences to nurture leads and build loyalty.
  • Create audiences that look like your own targets ("lookalike audiences").
  • Layer targeting options to get super granular with your targeting.


4. The Retargeting is Incredibly Powerful

Remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.

Remarketing is the most powerful way to grow your business. Period!

I've seen social remarketing, on average, boost engagement rates by three times and increase conversion rates by two times.

You'll want to use remarketing for your hard offers--your sign-ups, consultations, downloads, etc.

Another potentially huge win for retail businesses: combine remarketing with Facebook product ads. 

5. Turn Visitors Into Leads and Customers

Your efforts with Facebook Ads will bring new traffic to your website. But you want more.

You want leads. Customers. Sales.

To achieve this, you'll want to tag visitors who come to your site with a cookie. This will help build your remarketing audience.

Now you can start applying behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting).

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