Search engine results aren't just about who is spending the most money. With a little concentrated effort and a good strategy, you can rank higher without spending a dime. Here are 7 easy to implement strategies to make sure your business is showing up on as many search engine results pages (SERP's) as possible.
Work to find keywords to use on your site that are highly relevant to your niche and also don't have as much competition. Google Trends and WordStream's Keyword Tool are free tools that will give you the data you need.
The majority of all searches now occur on mobile devices, and this trend isn't stopping anytime soon. So if your site causes issues for users on their mobile device, you could be missing out on reaching users that are directly looking for your business. Also, Google will not display your website prominently in mobile search results if they see that users are spending a below average amount of time on your website or not visiting more than one page.
Every blog post on your site should have social share icons visible to users, as well as redirecting your users from your social media profile to your website. Social shares give positive ranking signals to the search engine, giving you the opportunity to earn more inbound links and website traffic, which pass authority back to your site.
Having solid content and blogs is one of the best ways to organically increase traffic and improve your search ranking. Make sure your content is mistake-free, contains relevant keywords, and is written to address the specific needs of your target audience.
According to a study by comScore, by the end of 2020, half of all searches will be done by voice. Make sure that your business is ready for voice searches by incorporating likely voice search phrases into the pages and articles on your website. Be sure to use full sentences phrased in a natural conversational style rather than single keywords.
This can be as simple as adding a caching plugin that automatically increases your page speed for free. For example, we recommend Page Speed Optimizer if you use Shopify. This can also be a major headache depending on who your hosting provider is and how many plugins you have on your site. Either way, reducing the loading time of your website will pay off big in the long run!
More and more people are using their smartphones to search for businesses “near me.” To show up in these searches, make sure you claim your Google My Business listing, get your business listed in local directories, and improve your online reputation with great reviews on platforms like Yelp, Google, and Facebook.
If you have questions or are ready to optimize your search ranking and take your business to the next level, get in touch today!
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