September 17, 2019
Getting your law firm noticed can be one of the most challenging parts of your legal service. While traditional methods of advertisement (i.e. newspaper, radio, etc.) may still have some effect, in today’s smartphone-driven world, lawyers using Facebook Ads can give them an added advantage.
Facebook is more than just a place to communicate with friends and share cute videos of cats. Many businesses are using Facebook to build strong relationships with their customers and clients.
Start with a Facebook page. Then share relevant content that people will want to read. Let your law firm website be the place where you advertise your services and your Facebook presence be where you establish a connection.
Facebook is a huge marketplace where people are sharing personal information about their daily lives. From their upcoming divorce to a recent car accident, Facebook gives you access to many prospective clients.
Looking at the advertising potential of Facebook, specifically the ability to create demographic specific ads allows you to target more people likely to use your legal services.
Facebook Ads have evolved significantly in recent years. They continue to make modifications and improvements to the way you can set up your ads.
For local businesses, the benefits are big. Being able to target specific regions of a city or groups of people experiencing similar problems can guide you toward a more effective Facebook Ad campaign.
Aside from the targeting abilities Facebook Ads provides, you also have unlimited potential for customizing your ad campaigns.
Consider creating a unique landing page on your website that directs people clicking your ad. Send them to an email list subscriber or request a phone call right away.
The most important thing to do is to have a landing page that is related to the Facebook ad you use. Here are a few things you can put on your landing page to improve your ads performance:
Keep your landing page short and to the point. The purpose of Facebook advertising is to direct prospective clients toward contacting your law firm. If you have too much on your landing page, it can be overwhelming and cause visitors to leave right away.
An alternative to the landing page approach may be to send those who click your ad on your Facebook Fan Page. When they’re there, you can offer a valuable piece of content for their contact information.
Unlike Google PPC, which has competitive keywords costing more than $100 per click, Facebook Ads can be very cost-effective.
If you’re doing the advertising yourself, it may take some time to find the right combinations before you discover an effective ad result.
In contrast, there are many digital marketing services that can offer their expertise in creating a campaign that fits your budget.
Whether you want to spend a few hundred dollars per month or significantly more, you can set up a campaign and measure the results. Knowing where your budget is going and evaluating the return on investment is just another get advantage that Facebook Ads has for lawyers.
Let’s face it, people are using Facebook to be entertained and stay connected with their loved ones. They don’t enjoy being bombarded by advertisements selling products and services.
If you’re going to be using Facebook Ads to attract clients to your law firm, you’ll have to provide valuable information.
If you’re a personal injury lawyer, consider sharing an article like:
If your focus is a divorce lawyer, you may want to try:
Providing posts like these for Facebook users allows you to interact directly with prospective clients. Instead of selling your services you can create a relationship that makes you an expert on the legal practice you specialize in.
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