-We created an ad with a call extension as well as a link to the site. This allowed us to generate calls without raising the budget on an ad that's primary goal was to generate leads on the site.
-Utilized advertising methods that allowed our ads to show up on the top of Google Maps, instead of competing for the search results.
-Redesigned the main landing page on the website to optimize conversion rates.
-The original goal of the ad was to get visitors filling out the lead form on-site. We ended up getting more calls than we were originally expecting and decided to set up a separate ad campaign with the only goal being to generating calls.
-Our campaign was getting a good amount of activity on the weekends. As a result, we increased our keyword bids on Saturday and Sunday when competitors may have their ads paused.
-Blocked searches looking for DIY pest solutions.
-Created separate campaigns for the different types of pest control services.
-Focused on generating inbound calls instead of increasing traffic to the site.
-The majority of calls were coming in later in the afternoon, so the campaign budget was optimized to show more later in the day.
-There was a large volume of fraudulent calls coming in at the beginning of the campaign. We implemented an IP blocker to reduce these fraudulent calls for the duration of the campaign.
-Targeted buying phrases such as "quote" and "estimate".
-Reduced bid on mobile searches as the longest visits on site were coming from desktops.
-Call ads were not producing desired results. We reallocated all of the call ad budget into the campaigns driving traffic onto the site.
-We optimized campaigns multiple times a week to make sure we weren't overbidding on keywords that weren't directly generating quality traffic and on-site leads.
-Bid on competitor keywords to show up as top results when someone searched for another company.
-Only bid to show up for searches coming from ages 30-45 as that was giving the lowest cost-per-click and the highest conversion rate.
-Had to increase the bid to show up on Saturday's and Sunday's. The best leads were coming in for the lowest cost on these days when people were home. As a result, we turned this into a weekend-only campaign.
