Your website visitors either take action on your site or they don’t. You want as many as possible to become leads, subscribers, registrants, and customers. Optimize your website for conversion and you're on the right track! Here are 13 tips to quickly and effectively raise the conversion rate on your website.
Most people are lazy. When asking for information in an email opt-in form or lead form, ask for as little information as possible. After submitting their information, you can start to gather more personal information. Asking for too much information before gaining trust and providing value is a conversion killer!
Headlines are what's going to compel a website visitor to keep reading. Tell potential customers what makes your business special and how you can benefit them. How is it different and better than every other, similar product on the market?
When constructing a landing page for your site, remove anything that could potentially distract your visitors and lower your conversion rate, such as a navigation bars, pop ups, and other CTAs. Your landing page should be strictly about getting your visitors to take a certain action.
Your "learn more" or "contact us" button may perform quite differently depending on how it's placed, where it’s placed, and even what color it is. Test out several variations to see which ones perform best and then keep doing what works!
Don't send potential customers from an online ad to a basic home page or contact page. This may very well be the visitor's first interaction with your business or product, so make sure you are putting some effort into the page they will be directed to.
Headlines are arguably the most important part of an ad or landing page, and a bad headline is essentially the same as throwing your advertising money down the drain. Come up with at least 5 different headlines and test them all, thinking about what each one tells your website visitors.
Social proof will always be arguably the most important factor to a visitor initially when deciding to trust your business with their contact information or in some cases, their payment information. Let potential customers know they have nothing to worry about when it comes to your business.
Also critical in reducing risk in the mind of a website visitor, offer a no-questions-asked money back guarantee on your products or services to let them know that you stand behind your work!
If you are going to ask for multiple fields of information, keep a majority set as optional to increase the likelihood that visitors will complete the form. You can always ask for additional information later.
Offer live chat to help answer questions and alleviate any concerns potential customers may have. This can also help build your email list if used correctly!
Your privacy policy can have a huge impact on your email conversions. In one recent experiment, changing the wording just slightly and including a link to a privacy policy resulted in a 19 percent increase in conversions (Content Verve).
Never create just one lead magnet. It’s not enough and may not provide value to potential customers even if you think it does. You need more than one lead magnet or offer and you need to test them against each other if you want to figure out what your audience wants.
Page design is just as important to conversion as anything else on your site. Based on the collected data, Google determined that website visitors make their first impressions of a site’s attractiveness within 1/20th of a second. Simplifying your design can help keep your visitor focused on the content that matters.
These are some tips to get you moving in the right direction. Now it’s time to test your own site and figure out what you need to do. Above all, split test everything and your conversion rate will experience consistent improvement.
If you have questions or are ready to optimize your website and take your business to the next level, get in touch today!
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