February 19, 2020
Using Instagram stories for your business should be a no-brainer at this point. More than half a billion Instagram users view Instagram stories on a daily basis, and about a third of the most viewed Instagram stories are posted by businesses. Here's a complete guide on how to use Instagram stories like a pro to grow your business.
Using Instagram stories to create polls for your followers is a great way to boost engagement, make your followers feel involved, and also get feedback that could help you improve your business. Your customers want to feel heard, and posting polls on your Instagram story is a fun way to show that you value their feedback and opinions.
If you want to promote a specific product or service that your business offers, Instagram stories are a great way to show how your product or service can be used and how it can benefit your customer. Make sure to include a call to action or give your followers more information on how to get the product or service you are offering if they are interested in buying it.
Whether it is getting to 10,000 followers on Instagram, opening up a new location, or a company event, your customers should see it. If used correctly, this can be great form of social proof and showcase you as an established business that they can trust. Sharing these milestones can show your followers the more intimate side of your operations and allow them to feel more of a connection with your business.
With Instagram algorithm updates and a feed that is constantly being bombarded by ads and other content, it is easy for a majority of your followers to miss your posts. Letting your followers know when you have a new post is a great way to stay relevant in the feed and can result in more people checking out your last post, or even better, scrolling through your whole page.
Create a bit of hype about a product or service by hosting a contest or giveaway. Since Instagram stories only stay on the feed for 24 hours, there is a sense of urgency for your followers to take action now instead of waiting to enter the giveaway at a later time. This can give you a surge of engagement and can also get you exposure to potential new customers.
Instagram allows you to put a questions sticker on your story, letting any follower send a question to you, where you can either respond privately or post their response for the rest of your audience to see. There are a few routes you can go with this, so get creative! You can ask followers how their last experience with your business was and then post the responses to show positive feedback about your product or service. In addition, you could ask your followers if they have any questions about your business, product, or service, and post the question along with the response to your story so that other followers who may have had the same question can see your answer.
If you have any questions or need additional help with creating engaging Instagram stories for your business, get in touch today!
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